The Art Pacemaker A project of Franco Ariaudo and Driant Zeneli

The Art Pacemaker was conceived as a collective performance organized along the lines of an ordinary running event, a guided tour of the city's galleries, foundations, nonprofit spaces and museums. The "pacemakers," are runners featured in marathons charged with running the race at a steady pace to finish it in the time indicated by the numbers written on the balloons they wear strapped to their tank tops, thus serving as a reference point for less experienced athletes.
The pacemaker also acts as a motivator and drag runner, providing valuable instructions and suggestions on how to run the race.

The Art Pacemaker accompanied the runners to places of contemporary art culture by interspersing the visits to the race in an itinerary constructed by the artists through a curatorial-type operation, with the accompaniment of a radio commentary of the race curated by Marco Tagliafierro. For each place visited, the pacemaker artist dwells on a single work and, just like a cicerone, introduces the work to the runners. The quick movements over a single work from time to time are aimed at achieving the feeling of having visited not so many places, but one big art space, like a diffuse museum, a single philological path. At the end of the race, participants were sent a medal home, attesting to their participation in The Art Pacemaker.

As in The Art Pacemaker, that's contemporary app functions as a cicerone for the user, locating the nearest art hubs, providing the quickest routes to them, and allowing each user to invite their friends to events through integration with popular social media.

That's contemporary app and The Art Pacemaker were made possible by contributions from Rotthapharm | Madaus.

Video of the performance.